The European Union has formally alerted Apple regarding its geo-blocking strategies, suggesting that these actions may be in violation of consumer protection legislation. This notification adds to the various regulatory challenges that the technology giant is currently experiencing within the EU.
As per a declaration issued by the European Commission on Tuesday, Apple's App Store, iTunes Store, and certain other media services unjustly distinguish against customers in Europe based on their location.
This announcement arrives as Apple braces for its initial fine imposed in accordance with the Digital Markets Act (DMA)) due to the company's failure to permit app developers to guide users towards more affordable options. A report from last week indicated that this fine would follow a hefty €1.8 billion ($1.9 billion) penalty related to similar transgressions under conventional competition regulations in the EU.
The investigation into geo-blocking was conducted in collaboration with a network of national consumer authorities. It revealed that Apple's media services restrict users from using payment methods issued only in the countries where they have registered their Apple accounts. Furthermore, the App Store prevents users from accessing apps that are available in other nations.
An Apple representative did not provide an immediate reply to a solicitation for feedback on this matter.
In the EU, national regulators hold the authority to impose fines for violations of consumer protection laws. The European Union frequently collaborates with these bodies to highlight potential issues.
Apple is required to respond to the reported findings and suggest solutions to mitigate the geo-blocking concerns within one month.